The ‘Deaf Not Dumb’ video is an award winning creative video piece performed in a ‘rap-style’ using British Sign Language (BSL) that focuses on the key issues that matter most to the group. They cover issues relating to communication, learning to deal with Deaf people and how they want to be seen by wider society.
Their aim is to educate all people and declare that being Deaf does not mean they are dumb. The video is highly animated with graphical text that visualises the hand signs and acts as subtitles for hearing people. So the video is not squarely aimed at a Deaf audience but to everyone. This video acts as part of a campaign to promote and celebrate Deaf Culture.